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        企業資訊
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        外貿展會小白進!買家邀請函模板、社媒營銷話術都給你做好了!---惠安外貿網站建設-惠安googled 推廣-惠安google 優化?

        * 來源: * 作者: admin * 發表時間: 2023-04-14 9:34:13 * 瀏覽: 6
        外貿展會小白進!買家邀請函模板、社媒營銷話術都給你做好了!---惠安外貿網站建設-惠安googled 推廣-惠安google 優化

        難得一次的廣交會,怎么才能值回票價?被譽為“中國第一展”的廣交會是國內最重要的國際貿易促進平臺,第133屆廣交會將于4月15日在廣州琶洲展館舉行,恢復實體展覽模式。---惠安外貿網站建設-惠安googled 推廣-惠安google 優化---惠安外貿網站建設-惠安googled 推廣-惠安google 優化

        廣交會展位難求,同期的香港電子展同樣爆滿。國際貿易展會已經全面復蘇。

        對于國內外的貿易企業來說,無論是拓展客戶資源、維護客戶關系,還是展示企業實力,參展都是一個難得的獲客機遇。

        相信有計劃參展的外貿人都已經開始積極地準備了。

        今天,我們將從展前備戰的角度,分享如何發揮參展最大的價值和效果。

        01

        展前備戰時間線

        一旦老板敲定展期及展位號,我們就可以安排展前邀約的準備工作:

        通過郵件、網絡推文發出參展的消息以及展會的時間、地點及展位號等信息;

        做一份參展海報,包括一份展館平面圖,標注你所在的位置,讓客戶一眼就能看懂并迅速找到你的攤位。---惠安外貿網站建設-惠安googled 推廣-惠安google 優化---惠安外貿網站建設-惠安googled 推廣-惠安google 優化

        展前邀約執行計劃:

        ① 展會前一個月,通過郵件、私信等方式邀請客戶來參觀展位,并告知具體的展位位置和聯系方式;

        ② 展會前兩周,電話聯系重點客戶,詢問他們是否會來展會,順便了解他們的需求和興趣;

        ③ 展會前一周,再次確認客戶的到訪日期和時間,并提供行程安排和交通指引的幫助;

        ④ 展會期間,在約定好的日期客戶沒有出現時,及時電話聯系客戶,并極力邀請他們到展位;

        ⑤ 展會結束后,及時跟進客戶,并發送感謝信或禮品,并邀請他們訪問公司網站或關注社媒平臺。

        即使只有很少部分客戶應約而來,那些沒來的客戶也會經過接觸加深對我們的印象。它不是單純的產品信息的推廣,而是公司實力的一次整體宣傳。---惠安外貿網站建設-惠安googled 推廣-惠安google 優化

        02

        社媒推廣方案

        很多企業有自己的社媒平臺運營賬號,如Facebook、Twitter、YouTube、LinkedIn等。

        公司花大價錢參加了廣交會等知名展會,除了獲客,還應發揮宣傳公司的職能。

        結合社媒平臺對參展進行宣傳,可提高咱的知名度和人氣,增加與粉絲的互動機會。

        具體可以根據不同的平臺特點和受眾偏好,制定不同的內容策略和發布頻率,在展會前期、期間和后期分別發布不同的內容:

        ①在展會前期,運營人員應通過社媒平臺發布專題報道、展前預覽、新產品報道,并邀請粉絲轉發或評論,通過一些互動活動以擴大影響力和參與度;---惠安外貿網站建設-惠安googled 推廣-惠安google 優化

        ②在展會期間,運營人員應通過社媒平臺發布參展指南、展期新聞,探討展會上同類產品的流行新趨勢;

        ③在展會后期,運營人員發布展會回顧,分享展會上反饋不錯的產品,向客戶及粉絲發送感謝信或禮品,并收集客戶或粉絲的反饋和評價。

        ④如果是偏C端的產品,可以設計一些活動留下短視頻宣傳推廣素材,通過一些有創意、互動性強、操作簡單的活動,鼓勵粉絲或客戶前往現場參與,并使用相關的話題標簽或地理位置,這樣可以吸引人流活躍氣氛,并發動粉絲轉發,提升品牌曝光度和關注度。---惠安外貿網站建設-惠安googled 推廣-惠安google 優化

        03

        邀請函、社媒話術模板

        最后附上邀請函的模板,發送對象為:合作過但最近沒單的老客戶,正在合作的客戶,聯系過但未合作的潛在客戶。---惠安外貿網站建設-惠安googled 推廣-惠安google 優化

        郵件邀請函模板1:

        Dear Sir/Madam,

        We are pleased to invite you and your company representatives to visit our booth at the 133rd Canton Fair in Guangzhou, which will be held from April 15th to 19th, 2023.

        Our company is a professional manufacturer of high-quality products such as [insert your products here]. We have been in this industry for over [insert years] years and have gained a good reputation among our customers. 

        We would like to take this opportunity to show you our latest products and discuss possible cooperation with you.

        【如果是已建立聯系客戶,此段應換成個性化的文字,對客戶致以問候,適當提一下跟客戶上次的談話細節以加深客戶印象】

        Our booth number is 8.1K47 in Hall 8.1 (Area B). 

        You can find more information about our company and products on our website: [insert your website here]. 

        Please kindly confirm your attendance by replying to this email or calling us at [insert your phone number here].---惠安外貿網站建設-惠安googled 推廣-惠安google 優化

        We look forward to meeting you at the Canton Fair!
        Sincerely,

        郵件邀請函模板2:

        Hello ***,

        We are excited to announce that we will be attending the 133rd Canton Fair in Guangzhou, China from April 15th to 19th, 2023. 

        The Canton Fair is China's largest and most comprehensive international trade event, with thousands of exhibitors and buyers from all over the world.

        We will be showcasing our latest products and services at booth 8.1K47 in Hall 8.1 (Area B). 

        We invite you to visit our booth and explore the possibilities of cooperation with us. We are looking forward to meeting you at the Canton Fair!

        Please feel free to contact us if you have any questions or need any assistance. 

        You can also visit our website: [insert your website here] for more information about our company and products.

        Thank you for your attention and support.

        Sincerely,

        郵件邀請函模板3:

        Dear [客戶名],

        We are excited to invite you to visit our booth at the [展會名稱] from [展會日期] to [展會日期]. Our booth number is [展位號] and we will be located in [展位位置]. ---惠安外貿網站建設-惠安googled 推廣-惠安google 優化

        We will be showcasing our latest products and technologies, including [產品1], [產品2], and [產品3]. 

        We would be delighted to have the opportunity to discuss these products with you and answer any questions you may have.

        We believe that our products and technologies will be of great interest to you and we look forward to seeing you at the exhibition. 

        If you have any questions or require further information, please do not hesitate to contact us.
        Sincerely,

        注意,郵件模板只是參考,我們還需要盡量內容個性化,讓邀請函顯得有誠意一些,因為沒有人喜歡群發郵件。---惠安外貿網站建設-惠安googled 推廣-惠安google 優化

        社媒平臺的推文模板【記得附上海報,圖文并茂效果更好】:

        We would like to extend a warm welcome to everyone attending the Canton Fair this year. ABC Company is excited to be showcasing our LED solar lights, and we hope you’ll come to visit us at our booth to learn more about our products and how they can help you save energy and money. #CantonFair #LEDsolarlights #ABCCompany

        We are excited to announce that ABC Company will be showcasing our LED solar lights at the upcoming Canton Fair. Come visit us at our booth to learn more about our products and how they can help you save energy and money. #CantonFair #LEDsolarlights #ABCCompany---惠安外貿網站建設-惠安googled 推廣-惠安google 優化

        ABC Company is proud to present our latest LED solar lights at the Canton Fair. Our products are designed to be energy-efficient and environmentally friendly. Come see us at our booth to learn more! #CantonFair #LEDsolarlights #ABCCompany

        Don't miss out on ABC Company’s LED solar lights at the Canton Fair! Our products are perfect for anyone looking to save energy and reduce their carbon footprint. Come visit us at our booth to learn more. #CantonFair #LEDsolarlights #ABCCompany

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